What to track after a contact form submission
A contact form that sends an email is only the start. These are the few things worth tracking so you know which enquiries come from where, and which ones you are losing.
Read morePractical notes for better digital operations.
Short guides and ideas shaped by 12 years of experience in web and desktop app development, helpdesk, websites, CRM, automation, analytics, SEO, email delivery, and technical support.
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How to choose what to fix first
When everything feels broken, start with the problem that costs you the most. Here is a simple way to decide.
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Why email delivery fails
If your emails land in spam or never arrive, the cause is usually a missing technical setting, not bad luck. Here are the most common reasons and what to check first.
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Search Console basics for service businesses
Google Search Console is free and shows how people find your website. Here are the few reports a service business should actually look at, and what to do with them.
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Where automation helps first
You do not need to automate everything. Start with the repetitive tasks that follow clear rules, and leave the judgement to people.
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What a monthly technical desk covers
Instead of calling someone only when something breaks, a monthly technical desk keeps your website, email and tools looked after. This is what that usually includes.
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